
Adrian GonzalezBrand identity, motion & digital experiences.
Browse by discipline. Find the details, then follow them back to the bigger story.
Systems, identities, and visual languages.
Self-initiated coffee identity built around expressive lettering, warm colors, and character.
Campaign concept connecting Pepsi, Gatorade, and Cheetos through one creative platform.
Energy drink concept combining identity, motion, and packaging.
A flexible identity for a reading subscription and community concept.
Characters and visual storytelling.
Bean, Branch, and Leaf: a character system for coffee, food, and specialty drinks.
Red Flag Comics: illustrated safety advice created for the company newsletter.
Red Flag Comics: playful characters making everyday safety guidance approachable.
A selection of work made to move. Press play to watch.
Junkless: animated social content created during my Sircle Media internship.
MegaFood: brand-led motion graphics for social content at Sircle Media.
Twinings: animated brand content created at Sircle Media.
A motion study extending the coffee brand’s visual identity.
Brand experiences you can hold.
A handcrafted Alice in Wonderland book kit, with custom packaging and companion objects.
A physical prototype exploring packaging and reading accessories.
Energy drink packaging and applications for a concept brand.
Interfaces, publications, and communication.
Mobile website mockup for Nook’s reading-discovery experience.
Desktop website concept inspired by the structure of an open book.
Branded social campaign artwork and visual communication for Empire.
Images from the projects and the world around them.
On-location imagery showing the people and spaces behind Empire.
Project photography of Nook’s custom book cover in a library setting.
An on-location portrait documenting day-to-day security operations.